Bradfield Cleary

A redesigned brand style to increase relevance and certainty in a premium niche.

Inspired by the Company Director’s vision and reputation, we sought a deeper understanding of the culture and stylistic expectations of the real estate market in the prestigious eastern suburbs of Sydney.

Researching, interpreting and reflecting the audience’s culture and visual language led to a solution that elevated the way Bradfield Cleary connected with their people. The new branding created higher performing, more effective collateral and defined the agency’s positioning as the leading boutique offering in an elite market.

Collaborators and contributors.
Georgia Cleary, Bob Guth, Louise Granger, Hurme Design Finland