A new identity for Sydney’s freshest oasis.
Two inspiring brand founders set out to create a new destination in Sydney’s Rocks district. We joined them early and devised an identity that represented the journey of discovering an oasis.
Working closely with passionate and visionary clients inspired creative exploration and momentum as the brand identity was being established. Crafted typography and a passport-inspired loyalty card system created a rich experience for a new community of customers.
Collaborators and contributors.
Geoff Wilson, Liann Lim, CounterPoint Type Studio Hollywood