A continuous partnership of creative direction, rebranding, design and consultancy.
A cornerstone of the Australian financial services industry, Dixon Advisory had solid positioning but needed to find ways of making their offering more relevant and engaging for today’s audience.
Through close collaboration with the CEO, Marketing Director and digital teams we conceptualised new branding principles and found motivating purpose by reinventing the companies brand strategy. We devised numerous sub brands and initiatives that extended the core brand and improved customer experience.
Our work redefined and re-energised the Dixon Advisory brand, providing vision, support and unique design thinking expertise to invigorate an Australian icon.
Collaborators and contributors.
Amie Calvert, Jodi Wadling, Chris Brown, Richard Cahill, Amanda Prior, Derek Swalwell, Samantha Powell