Defining a premium brand and designing a membership program to create value and earn loyalty to a prestige product.
Distilling and improving existing brand styles, our work re-energised the Singlefile product to be more effective in it’s marketing campaigns. We elevated the brand with contemporary visual story telling and specialty finishes. Our work also involved branding a two tier membership program that positioned the product to grow into larger markets and mean more to collectors old and new.
Collaborators and contributors.